BUSINESS PURPOSE
The purpose of this paper is to provide guidelines for the
assignment of priority "weights" to objectives (MI resources)
during Phase 4 of EEM, "Develop Enterprise Information
Strategy." For additional information:
INTRODUCTION
"Weighting" refers to how the enterprise values an
objective and associated information requirements. It is not
synonymous with priority "ranking." Rather, "weighting" is used
to help establish the priority "ranking" of objectives. This,
in turn, is used to develop the priority ranking of projects.
During EEM, information requirements are assembled
and grouped into objectives according to commonality. The
requirements are then assessed as to their economic impact on
the enterprise. This economic evaluation, along with the
delivery date of the objective, becomes the basis for
establishing the "weight" of the objective.
When an objective's "weight" has been initially
established, this does not mean that it will be permanent.
The "weight" may be evaluated and modified frequently. It
may change because of an encroaching or diminishing due date,
changes to the business plan, or due to a change of information
values.
The fundamental steps in developing priorities, as seen in
EEM Phase 4, consist of:
- Defining and grouping information requirements (IR) into
objectives (MI).
- Perform a cost/benefit analysis for the information
requirements being implemented by an objective.
- Establish the priority "weight" for each objective
(a scale from 01 (high) to 99 (low)).
- Develop the priority ranking of objectives (from 0001 to
9999).
- Group one or more objectives into projects (PD).
- Use the average ranking of all objectives implemented by a
project to determine the project priority ranking.
Obviously, objective "weighting" plays a significant role.
Both objective and project priority rankings will feel its
effect. Because of this, the arbitrary assignment of an
objective weight, without any specific rationale, will lead to
inconsistent priority ratings. Contrary to this,
standardization of priority weighting, based on precise and
rational criteria, will lead to superior and more reliable
results.
MEETING DATES
An important consideration in the establishment of an
objective "weight" is its urgency. How fast must the enterprise
implement the objective? This is usually based on the
enterprise's Business Plan. Objectives are required either ASAP
(As Soon As Possible), a fixed date (e.g., April 15th), or an
OPEN date (any time). This will have a bearing on all
objectives.
CLASSES OF OBJECTIVES
There are fundamentally three classes of objectives:
- MANDATORY COMMITMENTS - These are objectives that
must be met, whether to comply with government rules and
regulations, a legal agreement with customers or vendors,
corporate survival, etc. Mandatory commitments normally take
precedence over all other objectives.
- STRATEGIC COMMITMENTS - Objectives aimed at
supporting the strategic goals of the enterprise.
- TACTICAL COMMITMENTS - Objectives aimed at
supporting the tactical goals of the enterprise.
ECONOMIC STANDARDS
A cost/benefit analysis is performed on each grouping of
information requirements. Although each company may have its
own formula in preparing the analysis, the intent is to
determine if the information will have a favorable economic
impact on the enterprise. Return On Investment (ROI) and break
even calculations are useful for this purpose. However, the
next step is to develop standards to show if the objective will
have HIGH, MEDIUM, or LOW economic impact. This analysis will
be used when assigning objective weights. For example, many
companies have adopted this standard:
| ROI | PERCENTAGE |
| High Return: | Greater than 100% |
| Medium Return: | 25% to 99% |
| Low Return: | Less than 25% |
This standard will primarily affect Strategic and Tactical
objectives. It is unlikely they will have any significant
influence on Mandatory objectives.
PRIORITY TABLES
With these principles and variables in mind, we can develop
standard weight tables that will carry out our intention. A
table is defined for each class of objective (Mandatory,
Strategic and Tactical) and takes into account the Delivery Date
of the objective and whether the objective offers high, medium
or low economic effect.
In the following tables, Mandatory objectives take
precedence over Strategic objectives, which take precedence over
Tactical objectives. The numbers shown in the tables reflect an
even balance in priority "weights." However, they can be
modified as desired. What is important is that a standard be
established and enforced to maximize effect.
OBJECTIVE PRIORITY WEIGHT TABLES
Objectives supporting MANDATORY COMMITMENTS:
---------------------------------------------
| DATE REQUIRED |
| |
| A.S.A.P. FIXED DATE OPEN |
--------------------------------------------------------------|
| HIGH EFFECT | 01 | 21 | 51 |
|-------------------------------------------------------------|
| MEDIUM EFFECT | 21 | 51 | 71 |
|-------------------------------------------------------------|
| LOW EFFECT | 51 | 71 | 91 |
---------------------------------------------------------------
Objectives supporting STRATEGIC PLANS:
---------------------------------------------
| DATE REQUIRED |
| |
| A.S.A.P. FIXED DATE OPEN |
--------------------------------------------------------------|
| HIGH EFFECT | 05 | 25 | 55 |
|-------------------------------------------------------------|
| MEDIUM EFFECT | 25 | 55 | 75 |
|-------------------------------------------------------------|
| LOW EFFECT | 55 | 75 | 95 |
---------------------------------------------------------------
Objectives supporting TACTICAL PLANS:
---------------------------------------------
| DATE REQUIRED |
| |
| A.S.A.P. FIXED DATE OPEN |
--------------------------------------------------------------|
| HIGH EFFECT | 09 | 29 | 59 |
|-------------------------------------------------------------|
| MEDIUM EFFECT | 29 | 59 | 79 |
|-------------------------------------------------------------|
| LOW EFFECT | 59 | 79 | 99 |
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