(PRofitable Information by DEsign -
through phased planning and control)

M&JB Investment Company (M&JB)


The science of Information Resource Management (IRM)

A system is a product that can be engineered and manufactured like any other product.
- Bryce's Law

Be sure to also see our "PRIDE" Special Subject Bulletins.

Intro to PRIDE in MS Powerpoint format

MS PowerPoint


PRIDE ®   - When programming is not enough!



    "PRIDE" is an integrated approach to Information Resource Management (IRM) consisting of three complementary methodologies for developing and managing business resources (Enterprise Engineering Methodology), systems resources (Information Systems Engineering Methodology), and data resources (Data Base Engineering Methodology). There is also a Project Management system and supplemental narratives describing the infrastructure and support mechanisms required by "PRIDE."

    We refer to "PRIDE" as the "science of Information Resource Management" because it has a strong conceptual foundation that has stood the test of time. There is no exotic concepts or terminology in "PRIDE." All of its concepts and terminology have been defined, tested, and applied in just about every field of endeavor imaginable.

    The "PRIDE" principles are derived from engineering and manufacturing and are used to create an "Information Factory" environment for the development of information resources, complete with assembly lines (methodologies), production control (project management), and materials resource management (IRM resource management). As such, "PRIDE" provides the organizational framework for all IRM development activities and promotes the sharing and re-use of information resources, thereby fostering the integration of systems, and data.

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    NOTE: Click on graphic to enlarge. Click 'Back' to return.

    The intent of the methodologies is to define the "5W's" (Who is to perform, What task, When, Where, and Why). A variety of tools and techniques can be deployed in "PRIDE" in an integrated manner, thereby defining "How" the work is to be performed. Thus, :PRIDE" brings organization to the development environment and gets developers operating in a concerted effort. "PRIDE," therefore, is used to improve productivity and promote the development of quality deliverables. For more information on productivity, see the M&JB paper Moving IRM from an Art to a Science.


    Organization and Discipline Communications break down.
    Inconsistent results emerge.
    Quality suffers.
    Accountability People do not feel responsible for producing results.
    Excuses run rampant.
    The "loose cannon" phenomenon occurs.
    Planning & Measurable Benchmarks Projects lose direction (almost immediately).
    Companies are bilked of funds.
    "Firefighting" becomes the norm.
    Product Specifications Time/money is lost "second-guessing" what is to be produced.
    Controls Cannot monitor or use resources to maximum effect.
    Cannot measure success (or failure).


    Implementing an Information Factory a la "PRIDE" is part of a natural maturation process as defined by M&JB's paper, The Four Stages of Growth and their book The IRM Revolution: Blueprint for the 21st Century (ISBN 0-9621189-0-7).


    "PRIDE" is used by a variety of people...

    • Analysts studying the business and formulating an enterprise-wide information strategy.

    • Systems and software personnel building or re-engineering systems.

    • Data Base personnel developing the corporate data base.

    • Managers planning, estimating, scheduling, and controlling projects and allocating human resources.

    • End-users inputting specifications and participating in project activities.

    • Senior Management monitoring the development environment.

    In the early days of "PRIDE," the product was only made available through a proprietary purchase agreement with M&JB. NOW, THIS VALUABLE APPROACH TO IRM IS AVAILABLE IN BOOK FORM; CLICK HERE. This means, "PRIDE" is now available to everyone. By putting "PRIDE" in the public domain, it is hoped that it becomes an industry standard.

    In addition to companies and organizations being allowed to use "PRIDE," it is hoped that colleges and universities adopt it in the classroom. Because of the comprehensiveness of "PRIDE," it offers tutorials supporting a broad curriculum of business systems.

    Although "PRIDE" is free to use, it is subject to certain terms and conditions (see "Terms of Use" on the "PRIDE" cover page). Fundamentally, the "PRIDE" user agrees to observe the copyright and trademark notation used in the product.


    NEED MORE INFORMATION?   M&JB offers on-site training in the use of "PRIDE," either standard offerings or custom-tailored to support the needs of a customer. Subjects include:

    • THE SCIENCE OF IRM - describing the concepts and principles of Information Resource Management and how to create an "Information Factory" environment.

    • BUSINESS MODELING - how to perform an Organization Analysis by defining the enterprise logically and physically.

    • PRODUCING AN ENTERPRISE INFORMATION STRATEGY (EIS) - how to produce a prioritized list of business objectives and supporting projects ("Priority Modeling").

    • DOCUMENTING LEGACY SYSTEMS - how to document existing systems and re-use vital resources from them.

    • DESIGNING INTEGRATED SYSTEMS - how to develop a complete system architecture, along with tips for making systems universally applicable across geographical lines.

    • RE-ENGINEERING BUSINESS PROCESSES - how to document and modify business processes.

    • WRITING USER MANUAL AND HELP TEXT - including the "Playscript" technique

    • SPECIFYING SOFTWARE REQUIREMENTS - what Software Engineers should know in order to effectively program.

    • DESIGNING/MODELING THE LOGICAL DATA BASE - how to define objects and their views, both at the "application" and "enterprise" levels.

    • PROJECT MANAGEMENT PLANNING - how to define a Work Breakdown Structure (WBS) and establish precedent relationships also, performing resource allocation.

    • PROJECT MANAGEMENT ESTIMATING/SCHEDULING- how to perform both a Detail and Order-of-Magnitude estimate, and scheduling using "Effectiveness Rate."

    • CREATING AN IRM REPOSITORY - defining the types of resources to be included in a repository and how to physically implement it.

    • CREATING A PROJECT MANAGEMENT SYSTEM - how to buy or build an integrated PM system.

    • "PRIDE" IMPLEMENTATION - how to install the methodologies and the necessary infrastructure and supporting tools.

    • "PRIDE" METHODOLOGY TUTORIAL - concepts and methodology construction is explained for either "PRIDE"-EEM, ISEM or DBEM.

    PRICING: All courses are organized into one day increments @ $2,000 (U.S.) per day plus travel expenses. For additional information about these on-site courses or to schedule a class, contact M&JB.

    "The company conducts business with many of the most prominent companies from around the globe and brings together professionals from many different geographical locations."

    "With such skilled workers, the company stays in tune with the products and services it markets and the individual needs of its diverse customer base."

    "M&JB is certainly a leader in its field."

    - DATAPRO  


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    1971: "PRIDE" Trademark Registration

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    "PRIDE" has been used in Japan since 1976

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    One of many sales awards won.

    1977 SESSIONS



    In all cases where an appropriation made in this act includes money for computer systems development, development shall not proceed beyond "PRIDE" Phase 1 until project has been reviewed and approved by Commissioners of Administration and Finance. All approved projects shall be reported to the Chairmen of the House Appropriations Committee and the Senate Finance Committee to receive their recommendations on the project. A recommendation is advisory only. In the case of rejected projects, the Commissioner of Finance shall cancel the unencumbered balance of the appropriation allotted for development of the project.

    Act covers Fiscal Years 1978 and 1979
    (from July 1, 1977 through June 30, 1979)

    1978: 1st methodology enacted into law


    1971 M&JB is founded as M. Bryce & Associates (MBA) introduces "PRIDE" (PRofitable Information by DEsign - through phased planning and control). "PRIDE" is the world's first commercially available Methodology for developing systems (the term "Methodology" was coined by "PRIDE"); first Structured Systems Design Technique (Chronological Decomposition); and first Data Dictionary/Directory. It also includes Documentation and a Project Management System, all integrated into a single product.
    1974 "PRIDE"-LOGIK, Logical Organizing and Gathering of Information Knowledge, is developed by M&JB using the "PRIDE" methodology. "PRIDE"-LOGIK is an automated Data Dictionary/Directory. It is designed to complement the Data Management and Documentation techniques of "PRIDE."
    1976 M&JB establishes representation in Japan, the start of a long relationship in the land of the rising sun.
    1977 "PRIDE" becomes the first commercial methodology enacted into law (State of Minnesota - see above).
    1979 The Automated Design Facility (ADF) is developed by M&JB as a productivity tool which is used to automatically design Information Systems and logical Data Bases. It is the world's first "Systems Generator" (not to be confused as a "Program Generator"). Based on Information Requirements, ADF automatically designs a system into its sub-systems, procedures, and programs, as well as design the logical data base and suggest physical files. By accessing the IRM, ADF promotes the sharing and re-use of data resources.

    Also in December, M&JB wins its lawsuit with AMF-Harley Davidson and Arthur Young, Company in Milwaukee, Wisconsin. A jury determines that "PRIDE" is a unique product and that M&JB took all of the necessary steps to protect it, thus making it a trade secret. They also determine that Arthur Young was guilty of trying to misappropriate the product.

    1981 M&JB enhances "PRIDE"-LOGIK and retitles the product, the Information Resource Manager (IRM) and the name "PRIDE"-LOGIK is dropped.

    M&JB demonstrates program generation by developing an interface from the IRM to the System-80 COBOL program generator. Between ADF and the IRM's interface to program generators, M&JB successfully demonstrated 100% systems generation.

    1982 M&JB announces "PRIDE"-ASDM, Automated Systems Design Methodology. "PRIDE"-ASDM is a major development effort by M&JB and includes Automated Instructional Materials (AIM).
    1984 "PMC2" (Project Management - Command & Control) is introduced by M&JB. It represents the automation of the Project Management activities in "PRIDE".
    1985 M&JB relocates its offices to Palm Harbor, Florida.
    1986 M&JB unbundles and restructures its product line consisting of manual and automated combinations of ISEM (Information Systems Engineering Methodology), IRM, and PMS (formerly "PMC2").
    1987 M&JB introduces "PRIDE"-Data Base Engineering Methodology (DBEM). DBEM introduces the concepts of "objects", 4 data base models, and "Data Taxonomy."

    Also, ADF is enhanced and renamed ASE (Automated Systems Engineering)

    1988 M&JB introduces "PRIDE"-Enterprise Engineering Methodology (EEM). EEM introduces the techniques of "Enterprise Decomposition" and "Enterprise Information Strategy" (EIS)

    M&JB develops automated support for "PRIDE"-EEM in the form of "PRIDE"-CAP (Computer Aided Planning) to model and communicate priorities, group information requirements and objectives, and to perform an Organization Analysis (the first such product to do so).

    M&JB publishes book, "THE IRM REVOLUTION: BLUEPRINT FOR THE 21ST CENTURY" (ISBN: 0962118907). Book quickly makes the top ten list in Japan.

    1990 M&JB unveils the "PRIDE"-Information Factory, an OS/2 based implementation of the "PRIDE" product line.
    1993 M&JB enters into agreement with the American Management Association (AMA) to conduct a series of IRM Executive Seminars
    1994 M&JB announces "PRIDE"-PC, a PC implementation of its Automated Instructional Materials (AIM).
    1996 M&JB and "PRIDE" celebrates its 25th birthday.
    2006 M&JB and "PRIDE" celebrates its 35th birthday.
    2011 M&JB and "PRIDE" celebrates its 40th birthday.
    2016 M&JB and "PRIDE" celebrates its 45th birthday.
    2021 M&JB and "PRIDE" celebrates its 50th birthday. "Who-da-thunk-it?"


    "PRIDE" and "Information Factory" are the registered trademarks of M&JB Investment Company (M&JB). All other trademarks both marked and unmarked belong to their respective companies.
    Copyright © M&JB 1971-2022. All rights reserved.