Scroll, Like, Buy: How Filipino-American Business Owners Are Turning Culture Into Clicks
Filipino-American entrepreneurs are cracking the social media code by doing something most marketing consultants can't teach — being genuinely themselves. From TikTok videos about lola's secret adobo recipe to Instagram Reels shot inside a family bakery at 4 a.m., culturally rooted content is driving real revenue for Main Street businesses across the US.